The all-new Toyota Prius/Prius Prime has taken home another Car of the Year award after securing a similar accolade in Japan. The all-new Prius managed to bag the 2024 North American Car of the Year (COTY), getting the most votes from automotive journalists from the United States and Canada.
All-new Toyota Prius
The North American COTY award was announced at a press conference co-hosted by the Detroit Auto Dealers Association (DADA) and Automotive Press Association (APA). The all-new Toyota Prius was able to outshine other finalists including the Honda Accord and the Hyundai Ioniq 6.
This marks the second time for the Prius nameplate to be named as the North American COTY. It was back in 2004 when the second-generation Toyota Prius first clinched the North American COTY.
Toyota Marketing Group Vice President Mike Tripp said that the company is thrilled that the jurors “agree that the all-new Prius and Prius Prime are exceptional vehicles.”
“After nearly 25 years, Prius continues to leave its mark on the world and offers customers a great option to reduce their carbon emissions,” Tripp added.
All-new Toyota Prius wins 2024 North American Car of the Year
Toyota further shared that the Prius/Prius Prime earned the admiration of many of the journalist-jurors throughout the judging process. Among the reasons why the all-new Toyota Prius got the most votes is attributed to the vehicle’s appearance and fuel economy.
“The Toyota Prius and Prius Prime are not just handsomely styled hatchbacks, they represent the future of the automobile by blending traditional internal combustion with electric drivetrains,” “Of particular note is the plug-in version which offers more than 40 miles [64 kilometers] of pure electric range, allowing most owners to skip regular gas station visits,” said veteran journalist Matt DeLorenzo.
All-new Toyota Prius 2023-2024 Japan Car of the Year
In Japan, the all-new Prius also got the most votes from the jurors–taking home the 2023-2024 Japan COTY award. The Prius bested 10 other cars included in the latest Japan COTY finalist, registering 360 votes which is far from its closest rival–the BMW X1 that posted 150 votes.
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Know more about Toyota
For the local market, Toyota Philippines offers 22 car models. The most affordable of these is the Toyota Wigo hatchback. Toyota also has three sedan models namely the Vios, the Corolla Altis, and the Camry. It then has one entry to the pickup truck segment, the Hilux. For coupes, Toyota Philippines offers two models: the GT 86 and the Supra. The Toyota local SUV segment has four models. These include the Fortuner, Land Cruiser, and Land Cruiser Prado. The Toyota MPV segment for the Philippines has three models: the Avanza, Rush, and the Innova. Then there are two Toyota vans in the Philippine market: the Hiace and the Hiace Super Grandia. For hatchbacks, there's the Wigo, the GR Yaris, Prius, and the Yaris, while the minivan segment then has the Alphard. And lastly, the crossovers sold by Toyota include the Corolla Cross, and the RAV4.
Here at Philkotse.com, we provide the complete Toyota Philippines Price list for 2023, which we update on a monthly basis. Besides that, we also list the latest and hottest car promos ranging from low monthly amortizations, cash discounts, and low downpayments.
For more information about the Toyota Philippines price list for 2023, as well other details regarding the brand, continue below.
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