History
Jaguar started as a motorcycle sidecar manufacturer founded by Sir William Lyons and William Walmsley who were both motorcycle enthusiasts. The company used to be called the Swallow Sidecar Company established in 1922.
A decade later, Lyons and Walmsley ventured into creating their own passenger motor vehicles and sports sedans. The company was then renamed to SS Cars Ltd. from 1934 to 1935, keeping the Swallow Sidecar marque in abbreviated form.
The first-ever Jaguar was produced in 1935. It went down in history as the SS Jaguar which was powered by a 2.5-liter engine. The sedan rose to success before World War II. Recovering from the war, the company took steps into rebranding and settled on the name Jaguar, putting down the roots for the brand that we know of today.
Development
In pursuit of global expansion and distribution, the British automotive brand went through mergers. The first one happened in the ’60s with the British Motor Corporation and the British Leyland which eventually dropped two decades later.
Following which was a takeover by Ford Motor Company in 1989. Jaguar went through a management overhaul under the American company. In 2008, Jaguar was bought by Tata Motors and they have been the luxury brand’s mother company until the present.
Success continued for the British brand under the management of Tata Motors. Jaguar has since developed into a worldwide luxury vehicle brand known to create some of the most beautiful cars in the world. The brand rose to fame through iconic nameplates such as the XK models and the E-Type.
After the company’s final proprietorship was settled, Jaguar Land Rover Automotive was born. It became the brand’s research and development company focused primarily on advancing engineering and technologies in Jaguar and Land Rover models. This is proving as a testament to the brand’s promise in producing some of the most valuable, safe, and elegant vehicles in the luxury segment.
Local presence
In the Philippines, Jaguar vehicles are exclusively imported and distributed by Coventry Motors Corporation. All British Cars, Inc. is the sole accredited dealer under Coventry Motors.
Contact information
- Head office address: 1008 EDSA Greenhills, San Juan, Metro Manila
- Phone number: +63 287845003
- Email: customercare@allbritishcars.com.ph
- Working hours:
- 9:00 AM - 7:00 PM Mondays to Saturdays
- 10:00 AM - 7:00 PM Sundays
- Official website: https://www.jaguar.ph/
- Facebook: https://www.facebook.com/JaguarPhilippines