Changan International Corporation introduced a new division with the brand name Kaicene. The car brand represents the company's two ideals that it aspires. Kaicene is derived from the words "Kai," which means song of triumph, and "Cheng," meaning a bright future. These two aspirations make the Kaicene brand look form forward to a prosperous future.
Chang'an Automobile Co., Ltd. is an automobile manufacturer state-owned by the Chinese. The company is headquartered in Chongqing, China. The production of micro vans, passenger cars, light trucks, and commercial vans is the company's principal activity. The roots of the company stretched back to 1862 when it started producing military supplies. It began manufacturing automobiles in the year 1959.
Chang'an is the carmaker that designs, develops, manufactures, and sells commercial vehicles sold under the Chana brand and passenger cars sold under the Chang'an brand. The company also operated joint ventures with Groupe PSA (Changan PSA), Ford (Changan Ford), Mazda (Changan Mazda), Suzuki (Changan Suzuki), DS Automobiles, and Suzuki and Mazda branded passenger vehicles sold in the Chinese market. In addition, Chang’an Automobile Co., Ltd. has a partnership with Jiangling Motor Corporation Group (JMCG) and Airways, which manufactures Sports Utility Vehicle sold under the Landwind marque. The company is considered to be part of the “Big Four” Chinese carmakers along with DongFeng Motor, FAW Group, and SAIC Motor.
In the Philippines, Berjaya Auto Asia Inc. is the local distributor of SsangYong, Mazda, and Changan. It has recently announced that the Chinese brand has received a new name. Changan is now known as Kaicene. All models are now rebranded to reflect the brand's name change, but specific models, including X5 Truck, Star Truck, and Honor S, will keep the same badge design. The company changed its name on July 1, 2020.
Kaicene has one dealership in the Philippines located at 1120 Quirino Ave Ext., Paco, Manila. Kaicene Star Truck and Kaicene Honor S are the most popular models from the brand that are sold in the Philippines.